Create Your Own News – Without the Media!

pexels-photo-177557.jpegGetting media coverage in today’s shrinking media market is very difficult unless you are a large company or you buy your own advertising.
However, if you have a somewhat large customer database, you can use that database to tell your own story. Through a variety of tools, you can inform your customers of your awards, achievements or new services/products. Here’s a snapshot of some things you can do.

Website News Page:
Make sure your website has a news page that lists your awards, achievements, press releases and all your social media links. This is a great, concise way to inform your customers. You can also turn your “About” page into a “News” page.

Social Media:
Facebook, Twitter, LinkedIn are all examples of free and easy tools to quickly tell your customers about your products and services. More importantly, it keeps YOUR BRAND in front of customers!

This is another form of social media that gives you a longer platform to tell your customers opinions/how-to’s or information about your business. Remember, keep your posts under 500 words. If it’s too long, customers will click off.

Press Releases: If your business recently won an award or was recognized, don’t be afraid to write your own press release and stick it on your website. This gives customers a bit more information about why your/company received the award. A client may be interested to know why your company stood out from other competitors.

Social Media Doesn’t Have to be Hard

pexels-photo-607812.jpegRecently the MediaWrite partners gave a presentation at a business expo on which social media sites are right for your business, what type of content to post and how often you should post.

When it comes to social media, there are two main things to remember: You DON’T need to be on every site; and choose the ones where your target audience visits.

Which social media site to use: Hopefully you have a sense of which social media sites your customers might be visiting. Typically a business will have a Facebook, Twitter and LinkedIn pages, but in reality, if you have a small team, your business doesn’t need to be on everything. Pick one or two sites and build your audience before moving on to the next one.

What to post: We often hear from clients, “what do I post?” Well there’s plenty, if you get a little creative. You can post about sales, new employees, awards your business or employees receive or news happening in your industry. Take pictures of smiling customers and post it! Have fun with it.

How often to post: The key with social media is consistency. This means you should be posting daily to at least three times a week. If you have a blog, you can get away with posting just monthly. If you post once a week or once every few weeks, you may get forgotten.

The biggest benefit of social media is brand awareness. It may not bring you a quick return on  investment, but it should be another advertising tool in your bucket. If you do it right, it’s a cost-effective way to market your services or products.

If you need social media strategy help, contact us at

Let Social Media Help you Advertise


Just the other day, we had a conversation with a client about where to advertise since traditional advertising of print and TV are either too expensive or reach only limited audiences.

Many people have turned to digital communication. Just recently Social Media Today reported that social media users have increased by 176 million in the last year. And check this out: Facebook adds 1/2 million new users every day!

If you are reluctant to spend precious dollars on social media marketing, start small. For instance, Facebook and Twitter allow you to cap how much you want to spend. So if you only have $25 to spend, you won’t spend a penny over that. Advertising via Facebook allows you to target your customer to zip codes, likes, demographics and more. While Twitter can do the same, we have found that Facebook is a bit easier to navigate than Twitter when it comes to advertising.

Other sites such as Instagram and SnapChat also have advertising, but those audiences tend to be younger and you may have to work harder to win over your customers with those sites.

Another low-cost way to advertise on social media is through your customers. You can always ask your customers if they leave testimonials on your social sites, you will give them a discount on their next purchase.

If you need help with your social media advertising, contact us to help you build a winning advertising plan.

Contact us at

Why You Need a Book

GNA9XzuwPublishing a book is easier than ever before with the digital media world we are living in.

We have helped several clients with writing and editing their books, but here are some questions to ask yourself before taking on this huge project:

▪ Do you have something to say that will either teach or share your advice on a particular topic?

▪ Do you take part in a lot of speaking engagements?

▪ Are you willing to put the work in – from creating an outline, hiring a graphic designer and writers/editors?

If you answered yes to all these questions, here’s the benefits of having a book:

1. A Lasting Impression – Don’t you wish you had something tangible to give people when you are at a speaking engagement? Having a book will allow you to do a “book signing” at the end of a talk, which provides priceless networking opportunities.

2. Author and Expert – Many business owners are experts in the industries they are in. For example, if you are a business pro in starting many companies, you could write a book from the perspective of the do’s and don’ts to start a business.

3. Brand Awareness – A book allows you to promote yourself beyond your business. At some point, we all move on to different companies or retire. Being marketable afterwards entails self promotion and a book will help you do that.

MediaWrite of San Antonio can help you with your writing needs. Contact us to learn more at or email

5 Quick Ways to Improve Your Website

file0001298529566Websites today are like our business cards. Everyone has one but not all are effective. It’s easy to get carried away by adding too much content or poor navigation that will confuse your customers and cause them to quickly leave your website.

To tell if you website is effective, you can use a tool like Google Analytics that will measure how many people are going to your site, what pages they are looking at and how fast they are leaving or the bounce rate. Here are some tips to make your site reader friendly:

  1. Use Bulleted Lists: This helps for quick scanning and organizing content.
  2. Links: Keep your content short and brief. Use links that say “Read More.”
  3. Keywords in Headlines: Using keywords will help search engines pick up your site. Use keywords in links so it’s searchable, but don’t overdo it by adding too many keywords. Search engines can tell when you are “stuffing” your page with too many keywords to rank higher in searches.
  4. About Us Page: Tell your story (keep it brief) and add pictures of the business, accomplishments, key personnel or the company dog to make it more inviting.
  5. Don’t Get Flashy: Remember that not all your customers may be on high-speed WiFi or have the latest software so they may not be able to see flash elements on your site or may not want to wait for it to load.

MediaWrite of San Antonio can help you with your writing needs. Contact us to learn more at or email

Start 2015 Off Right – Create a Communication Plan

Writing on paperOne of the best organizational tools a business should create to reach its goals is a communication plan.

A communication plan can outline the different channels you plan to use throughout the year to reach potential customers, increase your brand and more importantly create loyal customers.

Here are the elements of an effective communications plan.

Write a Goal: This should be a summary statement spelling out the overall outcome of your program.

Measurable Objectives: Your objectives should state how you plan to achieve your goal by a targeted date and how you plan to measure results.

Tactics: What are the activities you plan to implement to reach your objectives? This can include increasing your Facebook efforts or sending out quarterly newsletter to reach your audience.

Evaluation: Did you achieve your overall goal? Did your increased social media efforts help with branding or result in more sales?

Keep in mind a communication plan doesn’t have to be long, but merely an outline to keep you on track to reach your communication goals.

MediaWrite of San Antonio can help you with your writing needs. Contact us to learn more at or email

3 Reasons Why You Need a Blog

BizWomen_withManWhile most businesses have websites, getting customers to go to your site isn’t always easy in a crowded field of competition.

One way to get your static website active and keep customers coming back is by incorporating a blog into your site. Here are the top three reasons why blogs have become more popular:

From Static to Active: Search engines are more sophisticated than ever when it comes to Search Engine Optimization or SEO. Search engines can decipher from overstuffed websites (putting too many keywords in your copy) to quality content. One way to keep your website at the top of search engines is by having ongoing informational content, such as a blog.

Flex Your Knowledge: As business owners, we are all mini specialists in our given fields, so why not share some of that knowledge in a blog? By doing so, you will also start to position yourself as an expert. Readers often go back to the same source if the information presented is helpful and quick to read.

Gain New Customers: If readers keep going to your blog because they like your information, they may start to wander on your website and want to learn more about your business or you.

MediaWrite of San Antonio can help you with your writing needs. Contact us to learn more at or email