Getting media coverage in today’s shrinking media market is very difficult unless you are a large company or you buy your own advertising.
However, if you have a somewhat large customer database, you can use that database to tell your own story. Through a variety of tools, you can inform your customers of your awards, achievements or new services/products. Here’s a snapshot of some things you can do.
Website News Page: Make sure your website has a news page that lists your awards, achievements, press releases and all your social media links. This is a great, concise way to inform your customers. You can also turn your “About” page into a “News” page.
Social Media: Facebook, Twitter, LinkedIn are all examples of free and easy tools to quickly tell your customers about your products and services. More importantly, it keeps YOUR BRAND in front of customers!
Blogs: This is another form of social media that gives you a longer platform to tell your customers opinions/how-to’s or information about your business. Remember, keep your posts under 500 words. If it’s too long, customers will click off.
Press Releases: If your business recently won an award or was recognized, don’t be afraid to write your own press release and stick it on your website. This gives customers a bit more information about why your/company received the award. A client may be interested to know why your company stood out from other competitors.
Recently the MediaWrite partners gave a presentation at a business expo on which social media sites are right for your business, what type of content to post and how often you should post.
When it comes to social media, there are two main things to remember: You DON’T need to be on every site; and choose the ones where your target audience visits.
Which social media site to use: Hopefully you have a sense of which social media sites your customers might be visiting. Typically a business will have a Facebook, Twitter and LinkedIn pages, but in reality, if you have a small team, your business doesn’t need to be on everything. Pick one or two sites and build your audience before moving on to the next one.
What to post: We often hear from clients, “what do I post?” Well there’s plenty, if you get a little creative. You can post about sales, new employees, awards your business or employees receive or news happening in your industry. Take pictures of smiling customers and post it! Have fun with it.
How often to post: The key with social media is consistency. This means you should be posting daily to at least three times a week. If you have a blog, you can get away with posting just monthly. If you post once a week or once every few weeks, you may get forgotten.
The biggest benefit of social media is brand awareness. It may not bring you a quick return on investment, but it should be another advertising tool in your bucket. If you do it right, it’s a cost-effective way to market your services or products.
If you need social media strategy help, contact us at team@MediaWriteSATX.com