Getting media coverage in today’s shrinking media market is very difficult unless you are a large company or you buy your own advertising.
However, if you have a somewhat large customer database, you can use that database to tell your own story. Through a variety of tools, you can inform your customers of your awards, achievements or new services/products. Here’s a snapshot of some things you can do.
Website News Page: Make sure your website has a news page that lists your awards, achievements, press releases and all your social media links. This is a great, concise way to inform your customers. You can also turn your “About” page into a “News” page.
Social Media: Facebook, Twitter, LinkedIn are all examples of free and easy tools to quickly tell your customers about your products and services. More importantly, it keeps YOUR BRAND in front of customers!
Blogs: This is another form of social media that gives you a longer platform to tell your customers opinions/how-to’s or information about your business. Remember, keep your posts under 500 words. If it’s too long, customers will click off.
Press Releases: If your business recently won an award or was recognized, don’t be afraid to write your own press release and stick it on your website. This gives customers a bit more information about why your/company received the award. A client may be interested to know why your company stood out from other competitors.