Recently the MediaWrite partners gave a presentation at a business expo on which social media sites are right for your business, what type of content to post and how often you should post.
When it comes to social media, there are two main things to remember: You DON’T need to be on every site; and choose the ones where your target audience visits.
Which social media site to use: Hopefully you have a sense of which social media sites your customers might be visiting. Typically a business will have a Facebook, Twitter and LinkedIn pages, but in reality, if you have a small team, your business doesn’t need to be on everything. Pick one or two sites and build your audience before moving on to the next one.
What to post: We often hear from clients, “what do I post?” Well there’s plenty, if you get a little creative. You can post about sales, new employees, awards your business or employees receive or news happening in your industry. Take pictures of smiling customers and post it! Have fun with it.
How often to post: The key with social media is consistency. This means you should be posting daily to at least three times a week. If you have a blog, you can get away with posting just monthly. If you post once a week or once every few weeks, you may get forgotten.
The biggest benefit of social media is brand awareness. It may not bring you a quick return on investment, but it should be another advertising tool in your bucket. If you do it right, it’s a cost-effective way to market your services or products.
If you need social media strategy help, contact us at team@MediaWriteSATX.com